There have been some interesting examples of cinema-based guerrilla experiences recently.
Marketers are clearly seeing the value not only in engaging with a captive audience but also the post-event amplification through viral videos. This week we've spotted a nice activation from Corona that used an experience teamed with a sense of humour to drive home a key message.
Sony Xperia & Skyfall:
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.