Corona delivers an out of focus message

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There have been some interesting examples of cinema-based guerrilla experiences recently. 

cinema1

Marketers are clearly seeing the value not only in engaging with a captive audience but also the post-event amplification through viral videos.  This week we’ve spotted a nice activation from Corona that used an experience teamed with a sense of humour to drive home a key message.
Here are a few other cinema experiences:

Sony Xperia & Skyfall:Israeli Alzheimer’s Association:Carlsberg Bad Boys stunt:


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.