There have been some interesting examples of cinema-based guerrilla experiences recently.
Marketers are clearly seeing the value not only in engaging with a captive audience but also the post-event amplification through viral videos. This week we've spotted a nice activation from Corona that used an experience teamed with a sense of humour to drive home a key message.
Here are a few other cinema experiences:
Sony Xperia & Skyfall:Israeli Alzheimer's Association:Carlsberg Bad Boys stunt: