Fast food giant McDonald's has launched a new campaign that has kicked off with a bold statement.

The famous golden arches have been outdone by golden lasers projecting up into the sky from a large illuminated McDonald's chip-box shaped billboard in Chicago.  Visible across the city, it has certainly turned a few heads and on closer inspection the tagline reads "Best Fries on the Planet".  Apparently there is more to come so keep your eyes peeled!