“Light Fries” campaign from McDonald’s

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Fast food giant McDonald’s has launched a new campaign that has kicked off with a bold statement.

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The famous golden arches have been outdone by golden lasers projecting up into the sky from a large illuminated McDonald’s chip-box shaped billboard in Chicago.  Visible across the city, it has certainly turned a few heads and on closer inspection the tagline reads “Best Fries on the Planet”.  Apparently there is more to come so keep your eyes peeled!
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Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.