"Light Fries" campaign from McDonald's
Fast food giant McDonald's has launched a new campaign that has kicked off with a bold statement.
The famous golden arches have been outdone by golden lasers projecting up into the sky from a large illuminated McDonald's chip-box shaped billboard in Chicago. Visible across the city, it has certainly turned a few heads and on closer inspection the tagline reads "Best Fries on the Planet". Apparently there is more to come so keep your eyes peeled!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.