Get schooled:

Share this page

"Light Fries" campaign from McDonald's

By Joss Davidge

Fast food giant McDonald's has launched a new campaign that has kicked off with a bold statement.


The famous golden arches have been outdone by golden lasers projecting up into the sky from a large illuminated McDonald's chip-box shaped billboard in Chicago.  Visible across the city, it has certainly turned a few heads and on closer inspection the tagline reads "Best Fries on the Planet".  Apparently there is more to come so keep your eyes peeled!

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today