Kellogg’s biggest breakfast


In order to promote its cereals in France, Kellogg’s created a breakfast street party. 

Complete with long trestle tables, free cereal, communal seating and costume characters for the kids. Kelloggs_biggest_breakfast

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.