Italian experience at Taste of London Festival with San Pellegrino
There was a sense of Mediterranean charm at the Taste of London event this month as we teamed up with San Pellegrino to recreate a delightful and lively Italian piazza in the middle of Regents Park.
Sitting around sipping chilled bottles of San Pellegrino whilst sporting sunglasses and nibbling on Italian food meant that we were almost transported to sunnier climes and nearly forgot about the need for wellies in June!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.