Want to get people talking about your ad? Get your ad to talk to them. ING Direct Italy is so convinced about the power of word of mouth, they've created a series of human interactive billboards on walls, buses and buildings.
Research by ING Direct found that the growth of its online banking was largely down to its own clients word of mouth. So it's fitting that ING Direct has chosen its own customers to star in the ads. Check out the bus billboard video and some of our favourite stills here:
Source: The Inspiration Room
