Want to get people talking about your ad? Get your ad to talk to them. ING Direct Italy is so convinced about the power of word of mouth, they've created a series of human interactive billboards on walls, buses and buildings.
Source: The Inspiration Room
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.