Want to get people talking about your ad? Get your ad to talk to them. ING Direct Italy is so convinced about the power of word of mouth, they've created a series of human interactive billboards on walls, buses and buildings.Research by ING Direct found that the growth of its online banking was largely down to its own clients word of mouth. So it's fitting that ING Direct has chosen its own customers to star in the ads. Check out the bus billboard video and some of our favourite stills here:
Source: The Inspiration Room
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.