To bring the "effectiveness and simplicity" of its direct banking to the attention of 20 somethings at basketball events across Germany.ING-DiBa created a hoop shoot game that people could play on their smartphones.
A digital billboard was set up outside basketball games and using a specially designed app people were awarded "three free plays" where they could attempt to get a virtual ball through the virtual hoop by going through the motion of throwing with their smartphone in hand. After their three attempts the app posted a picture of their best shot onto the player's Facebook wall.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.