ING-DiBa: Smartphone basketball

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To bring the “effectiveness and simplicity” of its direct banking to the attention of 20 somethings at basketball events across Germany. 

INGING-DiBa created a hoop shoot game that people could play on their smartphones.

A digital billboard was set up outside basketball games and using a specially designed app people were awarded “three free plays” where they could attempt to get a virtual ball through the virtual hoop by going through the motion of throwing with their smartphone in hand.  After their three attempts the app posted a picture of their best shot onto the player’s Facebook wall.


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.