In-store literary experience at Selfridges: Words Words Words


Selfridges has recently launched a new in-store literary experience called Words Words Words.


The concept celebrates the power of the written word by drawing visitors into a slightly surreal area, a world of literature. It is an interactive space where people can become “fully immersed in the topic”. The experience has been crafted by combining Selfridges renowned flare for display design and in-store experiences. Words Words Words also includes a word-a-coaster (pictured above) developed by creative curators It’s Nice That.


Over the coming weeks there is a full itinerary of “no need to book” workshops, where you can discuss your handwriting, reflect on publishing, enjoy penguin classics and even attend Latin and grammar masterclasses!  Of course the whole experience ties in very neatly with well-chosen and strategically-placed products that allow visitors to continue the creative literary journey even when they have left the store. The in-store experience is running until the 1st of March, more details can be found here

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.