Hyundai caused quite a stir when it revealed an animatronic wall, dubbed the Hyper-Matrix, at the 2012 Yeosu Expo.
We have seen this effect before, but created virtually using projection mapping or augmented reality. The three walls visible in the video are covered in computer-controlled pistons that move a wall of Styrofoam blocks. The patterns it created were stunning and you can hear the gasps from the audience - it's certainly an experience they are not going to forget quickly.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.