Human trafficking in Amsterdam's Red Light District
In a bid to get people thinking about human trafficking in Amsterdam's famous Red Light District, campaign group "Stop The Traffik" created a stunt that certainly grabbed the attention of people walking by.
A group of women, wearing very little, performed a seductive dance routine in street-facing windows. A crowd of people gathered, enjoying the spectacle, but their faces changed dramatically when a screen displayed the message "Every year, thousands of women are promised a dance career in Western Europe…Sadly, they end up here…".
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.