Huggies GoPro – Child superstar


We have the likes of John Moston and Barry Davies; Israel’s voice of sport is Zoheir Bahalool.


Huggies enlisted Bahalool for a unique online campaign that encouraged parents to submit a video of their children’s antics. Bahalool then provided a running commentary in his well-known style and the video was sent back to parents. There are some lovely examples on this video and we expect this campaign resonated well with parents – catching a glimpse of the superstar within.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.