How brands are transforming retail spaces into brand experiences
Our Managing Partner Joss Davidge stumbled across an incredible immersive brand experience from Microsoft this week.
To promote the then-newly launched Titanfall Xbox game in an interactive and immersive way, Microsoft hosted midnight launches whereby its stores were transformed into completely Titanfall-themed spaces.
This got us talking about how brands like Microsoft and Apple are making the most of their retail environments to grant customers a truly immersive brand experience. Read more here.
AUTHOR BIO
Joss Davidge
GLOBAL INNOVATION DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
