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How brands are transforming retail spaces into brand experiences

Our Managing Partner Joss Davidge stumbled across an incredible immersive brand experience from Microsoft this week.

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To promote the then-newly launched Titanfall Xbox game in an interactive and immersive way, Microsoft hosted midnight launches whereby its stores were transformed into completely Titanfall-themed spaces.

This got us talking about how brands like Microsoft and Apple are making the most of their retail environments to grant customers a truly immersive brand experience. Read more here. 

AUTHOR BIO

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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