How brands are transforming retail spaces into brand experiences


Our Managing Partner Joss Davidge stumbled across an incredible immersive brand experience from Microsoft this week.


To promote the then-newly launched Titanfall Xbox game in an interactive and immersive way, Microsoft hosted midnight launches whereby its stores were transformed into completely Titanfall-themed spaces.

This got us talking about how brands like Microsoft and Apple are making the most of their retail environments to grant customers a truly immersive brand experience. Read more here.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.