How brands are transforming retail spaces into brand experiences
Our Managing Partner Joss Davidge stumbled across an incredible immersive brand experience from Microsoft this week.
To promote the then-newly launched Titanfall Xbox game in an interactive and immersive way, Microsoft hosted midnight launches whereby its stores were transformed into completely Titanfall-themed spaces.
This got us talking about how brands like Microsoft and Apple are making the most of their retail environments to grant customers a truly immersive brand experience. Read more here.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.