No stranger to large scale brand experiences, urban footwear and clothing brand Vans transformed the London’s Old Vic Tunnels into an indoor skate park.
The space, which the brand dubbed ‘House of Vans London’, will also host an abundance of other activity - and it’s all free to attend.
Read more over on the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns he has spotted.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.