Honest Tea creates live social honest test
Have you ever wondered how honest people today actually are?
Well, Honest Tea have set up pop-up stores across the United States to measure the honesty of cities in a live social experiment.
They are broadcasting a live stream from the pop-up booth in San Francisco and also taking polls on their website. So far the most honest city in America is Seattle, Washington with 97% people being honest while Los Angeles, California is at the bottom of the poll with 87%. Faced with the "honest test" they set, what would you do? You can take the poll and check out the results at the Honest Cities webpage.
Source: Creative Guerrilla Marketing
AUTHOR BIO
Joss Davidge
GLOBAL BUSINESS DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
