Have you ever wondered how honest people today actually are?
Well, Honest Tea have set up pop-up stores across the United States to measure the honesty of cities in a live social experiment.
They are broadcasting a live stream from the pop-up booth in San Francisco and also taking polls on their website. So far the most honest city in America is Seattle, Washington with 97% people being honest while Los Angeles, California is at the bottom of the poll with 87%. Faced with the "honest test" they set, what would you do? You can take the poll and check out the results at the Honest Cities webpage.
Source: Creative Guerrilla Marketing