Honest Tea creates live social honest test
Have you ever wondered how honest people today actually are?
Well, Honest Tea have set up pop-up stores across the United States to measure the honesty of cities in a live social experiment.
They are broadcasting a live stream from the pop-up booth in San Francisco and also taking polls on their website. So far the most honest city in America is Seattle, Washington with 97% people being honest while Los Angeles, California is at the bottom of the poll with 87%. Faced with the "honest test" they set, what would you do? You can take the poll and check out the results at the Honest Cities webpage.
Source: Creative Guerrilla Marketing
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.