How do you select the right candidate from 1734 applicants? Heineken created a test to whittle down the final few in a bizarre, but brilliant interview.
The interviewees were put though some unusual situations and secretly filmed. The films were then uploaded to an internal portal where Heineken employees could vote for their favourite. Not stopping there, Heineken then told the winning candidate in an equally brilliant and unexpected way.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.