An action-packed stand that proves Hasbro doesn’t play around when it comes to fan experiences.
With brands like Star Wars, Marvel, Power Rangers and Transformers under the Hasbro ‘cape’, there is no better place to connect with the Fandom than at Comic Con. London’s MCM event was going to be Hasbro’s first since 2019, so they asked us to help them build a stand with a bang – and that’s exactly what we did.
The experience championed a heap of awesome Hasbro brands, but especially heroed Hasbro Pulse – their ultimate online fan destination.
Four towering, lit totems encompassed captivating display cabinets showcasing a plethora of prime and exclusive Hasbro Pulse products.
A stage also played host to live, not-to-be-missed panel discussions and Q&A’s, with experts in the comic book, sci-fi and fantasy fields keeping fans engrossed and entertained. And sneak previews of exclusive collectibles and expertly timed-merch giveaways had fans coming back for more.
But the fun didn’t end there, visitors were given the opportunity to pose for the perfect pic inside a life-size, special edition Captain America Toy Box, complete with Captain America shield. They could also try their hand at their best Skywalker impression with the new, top-of-the-line lightsabers and capture the moment it in front of a giant Star Wars backdrop. Needless to say social media was ablaze throughout the event and beyond (muahahaha, our brand plan worked!).
The atmosphere was electric, the Fandom and collector community, inspiring, and we had a blast building the action-packed stand we created with our awesome client, Hasbro (ehem, the top toy making brand in the world). The only question is, what will 2023 bring…?
Thank you to all who paid us a visit. Until next time.