Guerrilla stunt warns drivers


As most traffic accidents happen at night, the Thai Health Promotion Foundation created this simple, but effective, campaign to warn drivers of the dangers before they set off. 

Stickers were stuck to car headlights that shone a silhouette of a man against a wall when the headlights were turned on.  We think that we may have found the experience of a ghostly figure plastered against the wall too terrifying to even contemplate driving afterwards, but it’s an interesting, unexpected way to get a message across.Headlight_sticker

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.