To promote a local book shop in Salt Lake City the owners undertook this interesting guerrilla campaign  that has got people talking. 

Fake b-movie style book covers were designed that showed books to be the saviour in various situations. The fake covers were then put on over 800 books that were strewn around the city for people to stumble upon. The stunt sparked hundreds of conversations and put reading, and the book shop, firmly in the spotlight.