To promote a local book shop in Salt Lake City the owners undertook this interesting guerrilla campaign that has got people talking.
Fake b-movie style book covers were designed that showed books to be the saviour in various situations. The fake covers were then put on over 800 books that were strewn around the city for people to stumble upon. The stunt sparked hundreds of conversations and put reading, and the book shop, firmly in the spotlight.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.