Guerrilla marketing for David Beckham’s new Bodywear range at H&M


H&M placed giant shopping bags in key locations across the capital yesterday to announce the coming of the much hyped David Beckham “Bodywear” range.


This simple but highly visible guerrilla marketing stunt was somewhat overshadowed by the release of the Super Bowl advert, which shows Mr. Beckham with very little on.  The giant bags were spotted at Tower Bridge, Covent Garden and Victoria station.


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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.