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Guerrilla marketing for David Beckham's new Bodywear range at H&M

By Joss Davidge

H&M placed giant shopping bags in key locations across the capital yesterday to announce the coming of the much hyped David Beckham "Bodywear" range.


This simple but highly visible guerrilla marketing stunt was somewhat overshadowed by the release of the Super Bowl advert, which shows Mr Beckham with very little on.  The giant bags were spotted at Tower Bridge, Covent Garden and Victoria Station.DavHMBecks12

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