Great test drive game for new Smart car


To promote the new generation of Smart cars, at the Frankfurt Motor Show last year, Daimler created a giant version of the classic computer game “Pong”. 


Two Smart cars were lined up side-by-side in front of a big screen.  The movement of the cars back and forward controlled the on-screen game.  Members of the public could compete and experience the “highly responsive car” first hand. Smart-Car

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.