Great test drive game for new Smart car

To promote the new generation of Smart cars, at the Frankfurt Motor Show last year, Daimler created a giant version of the classic computer game “Pong”.

Two Smart cars were lined up side-by-side in front of a big screen. The movement of the cars back and forward controlled the on-screen game. Members of the public could compete and experience the “highly responsive car” first hand. Smart-Car

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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