Great test drive game for new Smart car
To promote the new generation of Smart cars, at the Frankfurt Motor Show last year, Daimler created a giant version of the classic computer game "Pong".
Two Smart cars were lined up side-by-side in front of a big screen. The movement of the cars back and forward controlled the on-screen game. Members of the public could compete and experience the "highly responsive car" first hand.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.