Panadol Extra shows what it's like to have a headache
To come up with fresh ways to market a headache pill must be a bit of a, well, headache. To come up with fresh ways to market a headache pill must be a bit of a, well, headache.
The tactic of showing someone suffering, taking tablets and then regaining their joie de vivre has been repeated hundreds of times. So, in this crowded market, Panadol Extra came up with this great stunt to promote the pain reliever to the public in Indonesia. It illustrates the feeling of a bad headache so well that we almost felt we were developing one! Further to this, the video is now being shared world wide. An inventive but fantastically simple idea that certainly makes Panadol Extra stand out!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.