Zang Chocolate’s piggyback taxi service


Cape Town food brand ZANG gave the local public a pick-me-up in more ways than one to promote its new caffeinated chocolate bars.


To launch their ‘pick-me-up’ product, ZANG created a campaign that translated the product’s energy-boosting features into a physical experience for consumers.


Enlisting the help of masked wrestlers or ‘luchadores’, they offered free piggyback rides to customers who were in need of a lift.

Rather than dialling for a taxi, passengers in need of a ride simply request free transportation between locations on the back of a luchador. Acknowledging the prevalence of mobile and social media in its target market’s lives, ZANG integrated a digital experience. Participants could tweet for a #ZANGLIFT to @ZangChocolate to hail a ride from various locations.

We love this fun taxi concept, and a similar idea is featured in our April Fools’ Day round up this week! Take a look at more quirky taxi-themed activations for more inspiration:

The North Face’s #SeeForYourself taxi
Cuban Taxi Surprise from Transat Holidays
Playstation’s SingStar Taxi

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.