Get schooled:
     

Share this page

Walkers’ twitter-activated vending machine

By Joss Davidge

Walkers got people talking about its quirky new flavours by enclosing the much-loved Gary Lineker inside a Twitter-activated vending machine.

Walkers__vending_machine_1

As part of its Do Us A Flavour campaign, the crisp purveyor transformed two bus shelters in London into interactive Twitter-activated vending machines.

Walkers’ long-term celebrity brand ambassador Gary Lineker was sat inside (on a box of Walkers crisps, no less) waiting to hand out bags of the six Do Us A Flavour finalists, which comprise Ranch Raccoon, Hotdog with Tomato Ketchup, Pulled Pork in a Sticky BBQ Sauce, Sizzling Steak Fajita, Cheesy Beans on Toast and Chip Shop Chicken Curry.Walkers__vending_machine__2-1

To get their hands on a bag of the new flavours, eager crisp lovers had to tweet a unique hashtag to the Walkers bus stop machine @Walkers_busstop letting Gary know they’d like to sample some of his crisps. Once tweeted, Gary would then drop them down the chute for them.

Walkers is also encouraging its fans to head to the website and vote for their favourite Do Us A Flavour finalist. This was a really neat way of building up chatter about the six new flavours, which are available to buy in stores nationwide.

Using social media posts as currency, whilst a neat idea, isn’t a new concept. Take a look at these great social media-fuelled campaigns:

Birds Eye’s Instagram Restaurant

Marc Jacobs’ Tweet Shop

C&A’s Fashion Lock 

And there have been plenty of experiential marketing activations at bus stops recently, but a stand out campaign for us is how Tanqueray transformed Malaga’s bus stops into cinemas for the Malaga Film Festival: read about it here.Walkers__vending_machine_3

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png