As part of a drive to rejuvenate its “I’m lovin’ it” tagline, McDonalds launched a heartfelt campaign around Super Bowl and Valentines’ Day.
As of February the 2nd and up until Valentine’s Day, participating McDonald’s stores around the US accepted a new form of payment: Lovin’. This initiative by the fast food giant allowed random customers in McDonald’s restaurants to pay with love instead of money.
Lovin’ could be expressed in a variety of ways; from “I love you” phone calls to their mothers, doing a little dance on the spot, to exchanging fist bumps with cashiers, participating customers received their meals free of charge.
A series of fun and touching moments filled with hugs, love, laughter, and cheers from onlookers and staff followed.
Take a look at Joss’ special Experiential Marketing at Super Bowl post for more innovative Super Bowl campaigns. And if like us you love a good heart-warming stunt, why not take a look at these equally as lovely campaigns?