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Great Experiential Marketing: New Orleans tourism’s food truck

By Joss Davidge

New Orleans Tourism got people talking about ‘The Big Easy’ with this food truck experiential campaign in Texas.

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In its latest bid to garner the attention of potential visitors, New Orleans tourism took advantage of the recent rave around food trucks.  

But this wasn’t just any old food truck; this one boasted delicious and authentic New Orleans grub, hefty giveaways, a brass band and Mardis Gras Indians. BEcause_foodtruck_2_

The delectable array of fare was designed to whet people’s appetites and give them a great taste of the exciting and vibrant New Orleans culture.  Cool jazz music, mixed with the flamboyant costumes of the Mardi Gras Indians, contributed to a multi-sensory experience, capturing the essence of Louisiana’s coolest city.

Passers-by could spin an eight-foot fleur-de-lis wheel to land on a prize, such as passes to New Orleans museums, gift cards to New Orleans restaurants and a hotel stay in the city.

This lucky dip element was in keeping with the open-ended adventure theme to New Orleans Tourism’s campaign, which was meant to appeal to travellers who prefer exploring destinations off the cuff instead of strictly scheduling.

Food truck campaigns are a genius marketing idea; they are essentially like a moving billboard. Of course, the truck was plastered with the relevant social media handle and hashtag, #FollowYourNola and @VisitNewOrleans to encourage potential visitors to get talking and find out more online.BEcause_foodtruck_3_

If you liked this foodie campaign, then you’ll love MasterCard’s Priceless Table that we’re talking about over on the Marketing Society blog this week. New Yorkers could dine atop a billboard and all for a good cause, too!

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