Get schooled:
     

Share this page

Great Experiential Marketing: McDonald’s’ McDrive surprise

By Joss Davidge

McDonald’s came up with a fun way to surprise its drive-thru customers in Austria with this experiential stunt.

mcdonalds_mcdrive_surprises_1

As part of McDonald’s’ ‘McDrive Surprises’ campaign, McDonald’s Austria substituted its staff with quirky characters that included an opera singer, a wrestler, and even a couple in the midst of a steamy moment.mcdonalds_mcdrive_surprises_2

Much to the surprise of the hungry motorists, when they arrived at the window to pick up their grub, they were faced with a wrestler challenging them to an arm-wrestling match, an opera singer belting out their orders or a spaceman fully suited and situated in a "space-ship". And not for the faint-hearted, some customers encountered a zombiefied girl handing over their cheeseburger…mcdonalds_mcdrive_surprises_3

Take a look at the video to see the whole collection of characters that the brand subjected its customers to in a bid to deliver a memorable brand experience:By placing unexpected characters at the pick-up window McDonald’s created a drive-thru experience that these customers will remember forever.mcdonalds_mcdrive_surprises_wrestler

McDonald’s is no stranger to a nice bit of experiential marketing – take a look at our blog post about McDonald’s’ Dollar Drink Days campaign.

This drive-thru prank was a nice stunt for April Fools’ Day – did you see our round up of the best April Fools’ marketing stunts over on the Marketing Society blog: Top 5 April Fools’ Day Marketing Stunts of 2014?

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png