Great Experiential Marketing: Jamba Juice’s YouTube dance-off
Jamba Juice made a real song and dance about its newly launched competition with this fun experiential marketing campaign.
The juice brand has launched a dance-off on YouTube, encouraging its customers to show how they Blend in the Good™
To get the campaign off to a flying start, Jamba Juice and DanceOn, a network for professional dancers, threw a dance party on the beach. Celebrity choreographer Brian Friedman and the Flavahz Crew were on hand to demonstrate how it was done, setting the bar pretty high.
The juice brand is offering trips to New York City, Los Angeles in July and San Francisco in and a $100 Jamba Juice gift card for the best dance videos – what an incentive!
This experiential campaign really has the potential to go viral, and we look forward to watching more of those creative dance moves! Take a look at some of the entries that have come in so far:
Aligning itself with the current dance-off craze was a nice way for Jamba Juice to promote the health benefits of its drinks; driving the association between the brand and a fun way to keep fit. Fitness fanatics are great market, always looking for new products to accompany their lifestyle and a very clever choice of target audience for Jamba Juice.
Adding a competition element to your experiential marketing campaign is a great way of upping your social media presence. The campaign is likely to go viral, and all thanks to user generated content. Did you see C&A’s Fashion Lock last week?
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.