Great Experiential Marketing: Buzzing about honey beer
Honey Beer creates buzz with bee-shaped beer drones. Taiwan Beer found a way to get people excited about their new Honey Beer.
Through this experiential marketing campaign, which saw bee-shaped drones flying through the sky.This activation got people buzzing about a brand new product with a quirky idea and expert execution.
The bee-shaped drones announced the delivery of the six-packs of Honey Beer (which was brewed with local honey) to help quench the thirst of office workers.
The campaign was a huge success with 15,000 people signing up for the service in under a fortnight, and the launch sales were four times greater than previous launches. The product certainly created a buzz, with the ‘Honey Beer’ becoming renowned before it had even been released.There was also a pretty nifty social element to the campaign using Google Street View, where people could superimpose bees onto their office locations when they requested a bee-beer delivery, letting them share the map image on social.
If you liked this campaign, then why not take a look at the Walls Ice Cream Office Truck where office workers were delivered ‘joy’ at their desks.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.