Great Experiential Marketing: Burger King’s whopper apartment
It’s the apartment of some people’s dreams; complete with a spacious bedroom with fitted wardrobes, a bright and airy bathroom, a beautiful city view.
Not forgetting a Burger King restaurant as your kitchen!
People looking for an apartment to rent in Spain were in for a big surprise thanks to Burger King. As part of promotions for the launch of its delivery service in Spain - the idea behind which is ‘Now your home is the home of The Whopper’ - Burger King showed unsuspecting apartment-seekers around The Whopper Apartment.
The ‘Estate Agent’ led them through the apartment with the usual sales spiel, and casually revealed the kitchen-cum-Burger King restaurant much to the surprise and delight of her clients. Their reactions were initially of bewilderment but gradually turned into laughter and delight – many a’ laughing fit followed.
Burger King’s arch rival McDonald’s is also no stranger to experiential marketing. Earlier this year the fast food chain surprised its drive-thru customers with quirky characters in its eccentric McDrive Surprise campaign.
For more cool ideas on how to use experiential marketing for food brands take a look at our special blog post all about it here.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.