Get schooled:
     

Share this page

Great Experiential Marketing: Burger King’s whopper apartment

By Joss Davidge

It’s the apartment of some people’s dreams; complete with a spacious bedroom with fitted wardrobes, a bright and airy bathroom, a beautiful city view.

burger_king_whopper_apartment_brand_experience_1

Not forgetting a Burger King restaurant as your kitchen!

People looking for an apartment to rent in Spain were in for a big surprise thanks to Burger King. As part of promotions for the launch of its delivery service in Spain - the idea behind which is ‘Now your home is the home of The Whopper’ - Burger King showed unsuspecting apartment-seekers around The Whopper Apartment.
burger_king_whopper_apartment_brand_experience_experiential_2

The ‘Estate Agent’ led them through the apartment with the usual sales spiel, and casually revealed the kitchen-cum-Burger King restaurant much to the surprise and delight of her clients. Their reactions were initially of bewilderment but gradually turned into laughter and delight – many a’ laughing fit followed.

This reminds us of Airbnb’s various experiential endeavours this year: did you see the KLM aeroplane for rent or how about the IKEA showroom?

Burger King’s arch rival McDonald’s is also no stranger to experiential marketing. Earlier this year the fast food chain surprised its drive-thru customers with quirky characters in its eccentric McDrive Surprise campaign.

For more cool ideas on how to use experiential marketing for food brands take a look at our special blog post all about it here

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png