Bissell Canada’s subway platform stunt

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Bissell Canada, experts in home cleaning, wiped the floor clean with other vacuum brands with this highly memorable stunt.

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In a bid to demonstrate its new vacuum cleaner’s product promise, Bissell Canada employed either the very daring nature or profound trust of its brand manager – depending how you look at it.subway_stunt_2_blog

In this experiential stunt, Bissell Canada’s brand manager showed his confidence in the brand’s new vacuum cleaner which claims to kill 99.9% of germs and bacteria. To the shock and somewhat horror of onlookers, he hoovered a patch of the subway platform, dropping a bowl of pasta, eating it and mopping up the pasta sauce with some bread – not before putting a napkin on, of course!

This experiential stunt, which took place on a Toronto Subway Station, was conducted to get people talking about the new Bissell Symphony All-in-One hard floor cleaner. It’s certainly one way of showing your faith in your brand, and Bissell Canada’s experiential marketing campaign consequently grabbed the attention of not only the gob-smacked onlookers but people all over the web, too; the campaign video has unsurprisingly gone viral.

 

Subways and public transport are ideal locations for orchestrating experiential marketing activations; you are guaranteed a huge and captive audience open for some distraction from the bore of being on or waiting for a train. Did you see our post on International Culinary Center’s Edible Handbag from earlier this year?


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.