Get schooled:
     

Share this page

Great Experiential Marketing: Airbnb at Sundance Film Festival

By Joss Davidge

2014 saw Airbnb prove itself as quite the skilled experiential marketer. And so far, 2015 is looking no different.

airbnb_sundance_festival_experiential_marketing_1

At this year’s Sundance Film Festival in Park City, Airbnb took over a venue on Main Street to host an experiential activation dubbed ‘The Haus’.

The venue was refurbished to feel like an artists' live-and-work studio, which was a nice nod to not only the hospitality concept of Airbnb but also the creatives behind the work that the festival celebrates.airbnb_sundance_festival_experiential_marketing_2

The pop-up welcomed all festival attendees and boasted a coffee bar with hot beverages from San Francisco's Four Barrel and daily activities that included collaborative art making as well as storytelling competitions, talks, dance parties, and screenings. airbnb_sundance_festival_experiential_marketing_3

Of particular note was the interactive art activation by San Francisco artist Ivan Cash. The "Self Less Portraits" installation allowed strangers to draw portraits of one another based on Polaroids. The activity tied in nicely with Airbnb's current #OneLessStranger campaign that encourages its customers to engage in acts of kindness and share experiences on social media.

Sundance Film Festival has been an effective choice of event for brands looking to engage like-minded individuals. Did you see YouTube’s activations at the festival last year?

As we said, in 2014 Airbnb proved itself as an expert in this field. Take a look at their genius collaborations with both KLM airlines and IKEA.

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png