Great at… bringing ideas to life with experiential marketing in 2012


By Joss Davidge |

Inspiration

We have seen some great activations this year that have enabled brands to talk directly to consumers in an imaginative way using experiential marketing. 

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The ones that have stood out for us have a very simple, clear message at the heart of the activity that is amplified using a well-executed and timely experience.  Here are a selection of some of the great campaigns we’ve stumbled upon this year that have got us, and plenty of others, talking.

The one that really got us talking in 2012:

As part of Sprite Brazil’s long-running “Refresh Your Ideas” campaign the brand put a shower that looked like a giant drinks dispenser on a beach in Rio de Janeiro. For its brilliant simplicity and easy to see messaging the Sprite Shower is the stand out campaign for us.  After a sweltering day on the beach the showers were much appreciated and surely got people thinking about how refreshing a Sprite would be.  Great job!

Other campaigns that got us talking:

IKEA Paris Metro Home

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Anthon Berg Generosity Shop
Scotch Brite – Wash your own Bill
McDonalds Bouncy Castle
SNCF Lyon to Brussels 
Delite O’Matic
Israeli Alzheimer’s Cinema

Coca-Cola 007

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Hyundai Screen Experience