Great at… bringing ideas to life with experiential marketing in 2012

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We have seen some great activations this year that have enabled brands to talk directly to consumers in an imaginative way using experiential marketing.

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The ones that have stood out for us have a very simple, clear message at the heart of the activity that is amplified using a well-executed and timely experience.  Here are a selection of some of the great campaigns we’ve stumbled upon this year that have got us, and plenty of others, talking.

The one that really got us talking in 2012:

As part of Sprite Brazil’s long-running “Refresh Your Ideas” campaign the brand put a shower that looked like a giant drinks dispenser on a beach in Rio de Janeiro. For its brilliant simplicity and easy to see messaging the Sprite Shower is the stand out campaign for us.  After a sweltering day on the beach the showers were much appreciated and surely got people thinking about how refreshing a Sprite would be.  Great job!

Other campaigns that got us talking:

IKEA Paris Metro Home

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Anthon Berg Generosity Shop

Scotch Brite – Wash your own Bill

McDonalds Bouncy Castle

SNCF Lyon to Brussels 

Delite O’Matic

Israeli Alzheimer’s Cinema

Coca-Cola 007

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Hyundai Screen Experience


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.