Great at… bringing ideas to life with experiential marketing in 2012
We have seen some great activations this year that have enabled brands to talk directly to consumers in an imaginative way using experiential marketing.
The ones that have stood out for us have a very simple, clear message at the heart of the activity that is amplified using a well-executed and timely experience. Here are a selection of some of the great campaigns we’ve stumbled upon this year that have got us, and plenty of others, talking.
The one that really got us talking in 2012:
As part of Sprite Brazil’s long-running “Refresh Your Ideas” campaign the brand put a shower that looked like a giant drinks dispenser on a beach in Rio de Janeiro. For its brilliant simplicity and easy to see messaging the Sprite Shower is the stand out campaign for us. After a sweltering day on the beach the showers were much appreciated and surely got people thinking about how refreshing a Sprite would be. Great job!
Other campaigns that got us talking:
IKEA Paris Metro HomeAnthon Berg Generosity ShopScotch Brite – Wash your own BillMcDonalds Bouncy CastleSNCF Lyon to Brussels Delite O’MaticIsraeli Alzheimer’s CinemaCoca-Cola 007Hyundai Screen Experience
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.