Gillette water projection - Light it up
The Olympics are over but this great activation from Gillette lives on.
To show support for the USA Olympic team Procter & Gamble and Gillette created an eye-catching and quite breath-taking series of projections onto different surfaces, including water.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.