Gillette water projection - Light it up

The Olympics are over but this great activation from Gillette lives on.

To show support for the USA Olympic team Procter & Gamble and Gillette created an eye-catching and quite breath-taking series of projections onto different surfaces, including water. Light-Up

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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