Get schooled:
     

Share this page

Getting people talking with guerrilla marketing

By Joss Davidge

Rather than making decisions about the city’s transport system from behind closed doors, the city of Antwerp wanted to gather as many suggestions as possibly from the people.

After all, they were the ones who were facing transport issues daily. So to encourage people to get involved and voice their opinion the city embarked on a simple, but effective, guerrilla marketing campaign.  5,000 cars across the city were transformed into mock-taxis by placing cardboard taxi signs on them.  It certainly got people’s attention and there are some great reactions in the video.  Further to that this guerrilla marketing stunt took the discussion onto mainstream media and got everyone talking about how to fix mobility issues in Antwerp.Antwerp

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png