Microsoft has recently revealed an interesting concept called "IllumiRoom".
It uses projectors to extend the in-game images beyond the screen and onto the walls of the room. The idea is that the system can change the appearance of the room and extend the field of view enabling an entirely new game experience.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.