Volkswagen demonstrates in-car feature with humour
We love the simplicity of this campaign. No stand, no flashing lights, no over-enthusiastic performers or car to be seen.
Just a man and that school-yard trick of tapping someone on the opposite shoulder to demonstrate a blind spot in-car feature. There are some great reactions. Even if the targets don't own a car themselves, we bet they are going to tell someone about this witty encounter with a fun VW brand ambassador!
AUTHOR BIO
Joss Davidge
GLOBAL INNOVATION DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
