Volkswagen demonstrates in-car feature with humour


We love the simplicity of this campaign. No stand, no flashing lights, no over-enthusiastic performers or car to be seen.


Just a man and that school-yard trick of tapping someone on the opposite shoulder to demonstrate a blind spot in-car feature.  There are some great reactions.  Even if the targets don’t own a car themselves, we bet they are going to tell someone about this witty encounter with a fun VW brand ambassador!

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.