Volkswagen demonstrates in-car feature with humour - Because

We love the simplicity of this campaign. No stand, no flashing lights, no over-enthusiastic performers or car to be seen.

volkswagen-side-assist

Just a man and that school-yard trick of tapping someone on the opposite shoulder to demonstrate a blind spot in-car feature. There are some great reactions. Even if the targets don’t own a car themselves, we bet they are going to tell someone about this witty encounter with a fun VW brand ambassador!

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Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

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