Festivals are about getting away from it all, but you do have to face the tedious, everyday ritual of queuing before you are released into the festival site.
So we love this great idea from T Mobile in Hungary, who decided to make getting into a summer festival a little bit more in line with the festival experience. The brand installed a slide entry system, providing punters with something to talk about just as the fun was about to begin. Great work.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.