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Budweiser’s experiential Brewmaster tour

By Joss Davidge | 15/07/14 13:38

Once solely associated with its big budget advertisements around Super Bowl, Budweiser has evidently upped its game in recent years and recognised the value of an immersive brand experience.

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We blogged about the Bud Light Hotel recently and with the Whatever, USA campaign coming up, it’s clear that the Anh-Busch group is leading the way in its field.

The Budweiser Brewmaster Tour was a one-of-a-kind mobile marketing brand activation that aimed to bring the experience of the renowned Anheuser-Busch brewery tours to those who aren’t able to visit one of the company’s breweries...

Read the full blog over on Marketing Society.

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