Once solely associated with its big budget advertisements around Super Bowl, Budweiser has evidently upped its game in recent years and recognised the value of an immersive brand experience.
We blogged about the Bud Light Hotel recently and with the Whatever, USA campaign coming up, it’s clear that the Anh-Busch group is leading the way in its field.
The Budweiser Brewmaster Tour was a one-of-a-kind mobile marketing brand activation that aimed to bring the experience of the renowned Anheuser-Busch brewery tours to those who aren’t able to visit one of the company’s breweries...
Read the full blog over on Marketing Society.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.