Experiential marketing at The GRAMMYs


This year’s iteration of The GRAMMYs will not only be remembered for Sam Smith’s monumental winnings and Kanye West’s controversial anti-Beck, pro-Beyoncé rant.


(Which we all initially thought was a self-deprecating gag, but turns out it actually wasn’t), but also for the brilliant experiential marketing stunts orchestrated around arguably music’s biggest event.

In his Marketing Society blog, Joss Davidge, Because’s Director of the Unexpected, has rounded up the best experiential marketing activations surrounding The GRAMMYs.

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.