Experiential marketing at The GRAMMYs

This year’s iteration of The GRAMMYs will not only be remembered for Sam Smith’s monumental winnings and Kanye West’s controversial anti-Beck, pro-Beyoncé rant.


(Which we all initially thought was a self-deprecating gag, but turns out it actually wasn’t), but also for the brilliant experiential marketing stunts orchestrated around arguably music’s biggest event.

In his Marketing Society blog, Joss Davidge, Because's Director of the Unexpected, has rounded up the best experiential marketing activations surrounding The GRAMMYs.