Experiential marketing at the BET Experience Awards
We loved the great use of brand experience at the BET Awards Fan Fest!
Cable network BET hosted an amazing event packed full of experiential activations as part of their BET Experience Awards.
From personalising a can of Coca-Cola at the ‘World of Ahh’ stall, to a Nissan Fan Fest station where you could spin a wheel to be in with a chance of winning branded prizes, this event was an experiential hole in one.
Read more about this experiential packed event over on the Marketing Society blog here.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.