It’s arguable that Superbowl has almost become more about the big-budget advertisements surrounding it than the actual game itself.

But in recent years, as the marketing sphere evolves, more and more brands are shifting toward more live experiences that foster a deeper connection with consumers.

And Anheuser-Busch’s Bud Light is a notable example of this. 

Read more about this incredible live brand experience in our Director of the Unexpected's Marketing Society blog.