Experiential marketing at Super Bowl: Bud Light
It’s arguable that Superbowl has almost become more about the big-budget advertisements surrounding it than the actual game itself.
But in recent years, as the marketing sphere evolves, more and more brands are shifting toward more live experiences that foster a deeper connection with consumers.
And Anheuser-Busch’s Bud Light is a notable example of this.
Read more about this incredible live brand experience in our Director of the Unexpected's Marketing Society blog.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.