Guerrilla stunt from Jim Beam at Bondi Beach

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We love this stunt from Jim Beam Australia that transformed the famous “Iceberg” lido at Bondi Beach into a giant cooler!

jim_beanMr_Weekender_Ocean_Pool_Series_Bondi_Icebergs_1 jimbean_2


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.