Guerrilla stunt from Jim Beam at Bondi Beach


We love this stunt from Jim Beam Australia that transformed the famous “Iceberg” lido at Bondi Beach into a giant cooler!

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.