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Dove: You are more beautiful than you think

By Joss Davidge | 2013-04-19

Perception is an incredibly powerful thing, as demonstrated in this social experiment from Dove. 

real_beauty

The brand, which has set about over the last few years celebrating "real beauty", brought in a FBI trained forensic artists who drew two sketches of women taking part in the experiment.  The first is based on a description that the woman gives of herself, the second is drawn when a stranger describes them.

It is a great way to demonstrate that "women are their own harshest critic" and drive home Dove's positioning as a brand that understands what women need.

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