Dove: You are more beautiful than you think
Perception is an incredibly powerful thing, as demonstrated in this social experiment from Dove.
The brand, which has set about over the last few years celebrating "real beauty", brought in a FBI trained forensic artists who drew two sketches of women taking part in the experiment. The first is based on a description that the woman gives of herself, the second is drawn when a stranger describes them.
It is a great way to demonstrate that "women are their own harshest critic" and drive home Dove's positioning as a brand that understands what women need.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.