Experiential campaign takes off for Qatar Airways


Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre, delivered by Because.

The live activation will offer visitors an interactive journey to four travel destinations. Taking place on Friday 23rd and Saturday 24th September, the campaign aims to raise consumer awareness of Qatar Airways’ Manchester flight routes and state-of-the-art aircrafts.qatar-5.jpg

Visitors to the activation will be provided with special boarding passes and will have the opportunity to ‘travel around the world’ to four destinations: Australia, South East Asia, India & Pakistan, and Doha. There they will be immersed in the sights, sounds, smells and tastes of each country and enjoy an interactive experience distinct to each destination.

Consumers visiting the activation can enter a prize draw to win two return tickets to anywhere in the Qatar Airways network by simply stamping their boarding pass as they travel around each world zone.

The experiential activity in Manchester will build on the success of our first activation for Qatar Airways in Birmingham earlier this year, which secured over 5,500 key engagements with QATAR_AIRWAYS_BIRMINGHAM_EVENT_090.jpgconsumers.

Jonathan Harding, Senior Vice President Europe at Qatar Airways, comments:

“Qatar Airways is looking forward to bringing the sights, tastes and sounds of some of the most popular destinations on our network to shoppers at the Arndale Shopping Centre this week. Serving more than 150 destinations via Hamad International Airport, Doha, visitors to our activation will be inspired to experience these sensory delights for themselves and explore the world.”

Gwyn Humphreys, Senior Account Director at Because, adds:

“We’re delighted to have the opportunity to showcase Qatar Airways to customers in Manchester in such creative fashion. As one of the fastest growing airlines in the world, Qatar Airways is synonymous with comfort and style. We’re confident that this weekend’s activation will bring to life the luxury features of the Dreamliner aircraft and help consumers to visualise what it would be like fly with the airline.”

Operating 16 flights a week, Qatar Airways offers flights from Manchester to over 150 destinations worldwide via Doha’s Hamad International Airport. In May 2016 Qatar Airways Airways began operating the Boeing 787 Dreamliner, one of the most modern aircraft in the skies, direct from Manchester to Doha.

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I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.