Experiential bus tickets that save lives
What would you say if someone told you that a bus ticket could save your life? An innovative experiential campaign in Sri Lanka set out to achieve just that.
Riding the bus is commonplace in Sri Lanka, with locals making many journeys on public transport each day. As such, the spreading of germs is a big worry, especially in a country where sanitation and handwashing facilities are scarce.
To help stop the spread of germs on crowded buses Asiri Hospitals – one of the country’s largest health care providers – created the Soap Bus Ticket. Special rolls of tickets were developed using paper infused with soap, meaning that when passengers boarded the busy bus they received a nifty ticket that doubled up as a free piece of soap. This aimed to protect passengers against any germs that they could have picked up throughout the journey.
Posters, signs and regular announcements were all used to educate the public about the benefits of handwashing as a way to guard against serious illnesses; all part of supporting the Asiri Group’s mission of improving health across the country.
This isn’t the only campaign to highlight the struggles some have to go through to ensure their basic health. Check out this campaign that used the Paris Marathon to show how far a woman from Gambia has to walk everyday just for water.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.