All aboard the Orient Express with Yorkshire Tea
We are fast approaching the launch of the Yorkshire Tea Train, an experiential campaign we have created with Yorkshire Tea.
This experiential campaign which will celebrate “a proper brew” aboard the historic Orient Express.
On the 24th of April two hundred key influencers, journalists, bloggers and Friends of Yorkshire Tea will come aboard for the #TeaOnTheTrain experience, a fun-filled three-and-a-half hour experiential journey.
Guests will be invited to take part in a host of activities such as creating tea-infused cocktails and dancing to a live marching band as the iconic train makes its way through the countryside.
The Yorkshire Tea Train is part of a wider promotional campaign for Yorkshire Tea, building on the celebratory tone of the brand’s latest TV ads.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.