Heineken Ignite creates an interactive club experience

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Heineken has unveiled its latest design innovation at Milan Design Week. 

Heineken Ignite uses LED lights and wireless sensors to create an interactive experience and light up bottles in a club.

The bottles react when clinked together, “spark” when drunk and pulses in time to the music. Heineken used Milan Design Week as a chance to showcase its design-orientated thinking last year too with the Heineken Concept Club.  We highlighted it as a great example of immersive event marketing in our post on 6 ways to engage consumers through brand experienceHeineken_Ignite


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.