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Heineken Ignite creates an interactive club experience

By Joss Davidge

Heineken has unveiled its latest design innovation at Milan Design Week. 

Heineken Ignite uses LED lights and wireless sensors to create an interactive experience and light up bottles in a club.

The bottles react when clinked together, "spark" when drunk and pulses in time to the music. Heineken used Milan Design Week as a chance to showcase its design-orientated thinking last year too with the Heineken Concept Club.  We highlighted it as a great example of immersive event marketing in our post on 6 ways to engage consumers through brand experienceHeineken_Ignite

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