Heineken has unveiled its latest design innovation at Milan Design Week.
Heineken Ignite uses LED lights and wireless sensors to create an interactive experience and light up bottles in a club.
The bottles react when clinked together, "spark" when drunk and pulses in time to the music. Heineken used Milan Design Week as a chance to showcase its design-orientated thinking last year too with the Heineken Concept Club. We highlighted it as a great example of immersive event marketing in our post on 6 ways to engage consumers through brand experience.