Drones deliver breath-taking brand experience for skiers
Whether you’re amateur or expert, young or old, there are few feelings in life quite as exhilarating as that which comes from skiing down a snowy mountain.
It can be thrilling, breath-taking and terrifying all at the same time. So it’s a shame that feeling is so short-lived, right? Not anymore.
California’s Homewood Mountain Resort has become one of the first in the U.S. to now use drones to capture slick footage of its skiers expertly navigating the slopes, providing an incredible brand experience that allows the moment to live on indefinitely.
The service is provided by Cape Productions. The startup firm has managed to secure exemption from the Federal Aviation Administration, allowing drones manned by trained operators to be flown very high above the slopes. The company’s focus on safety means that it is now able to capture incredible footage of the Resort’s skiers, tracking their every move and offering it up in a professionally-produced package.
So how does it work? The innovative approach sees interested skiers met by a representative of the company, who gathers details and captures personal footage using a GoPro camera to include within the finished video. As the skiers begin their descent, the prosumer drone DJI Inspire 1 rises into the sky to capture their journey and the stunning surroundings from way up high.
At the end, skiers have the chance to take home a one-of-a-kind memory of their experience. Just the thing for social sharing.The ski resort may be one of the first to adopt this approach, but it’s likely many others will follow as safety concerns surrounding drones are overcome. Drones have the potential to change the way in which we see the world, and offer companies the chance to deliver remarkable brand experiences.
By providing incredible footage to younger generations who simply love to capture their lives on video, drones are only going to grow in popularity. For desensitised Millennials and the content-hungry Generation Z, always looking for new ways to impress their friends and peer groups, there’s never been a better time for brands to tap into new and emerging live creative technologies to build brand love.
This great offering, now available at Homewood Mountain Resort and selected other resorts across the States, is certainly an exciting example of the power that drones will yield from a content perspective in the years to come.
As well as being able to capture amazing content that’s never been possible before, drones can also be used inventively to raise a smile and bring home a brand message as part of inventive experiential marketing campaigns – as Tesco Lotus Express recently demonstrated in Thailand.
This is only the tip of the iceberg, of course. Autonomous drones with 360˚ VR capability will soon be readily available. When that happens, you can expect a whole new dimension of breath-taking views and immersive content opportunities. Watch this space…
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.