Data visualisation with Coca-Cola "Future Room"
Last year there were some interesting examples of motion-graphic data visualisations.
We blogged about IBM's Think exhibition, which included a 123-foot digital wall that streamed interesting data in real time.
Now Coca-Cola is having a go with the "Future Room". This exhibition is tied in with Coca-Cola's 125 year anniversary celebrations and is an awe-inspiring immersive experience. The 270 degree projection system covers 90 square meters of space with extraordinary graphics that are timed to music. The visualisation guides visitors through different time periods of Coca-Cola's history. It is an imaginative and impressive way to make sure anyone who sees it is aware of Coca-Cola's forward thinking relationship with technology and flare for creative marketing.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.