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Coral inspires kids with colourful brand experience

By Joss Davidge | 2016-06-29

The summer season of sport has well and truly kicked off.

Euro 2016 is in full swing, Wimbledon has begun, and the Rio Olympics are just around the corner.

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With the world’s biggest sporting event about to take place on their doorstep, Brazilian paint manufacturer Coral has launched a creative campaign in Rio to inspire local kids. Entitled the ‘Unexpected Courts,’ the project offered some of the city’s poorest children the opportunity to try popular Olympic sports.

Through a nifty bit of painting, the brand transformed spaces around Rio's Santa Marta favela into colourful sports courts. Using only paint, the brand transformed one alley into a racing track, an ordinary bench into a hockey goal, and a set of stairs was turned into a basketball shoot-out zone.

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Each ‘court’ came with its own set of rules to help educate the kids on the new sport.

Watch the children’s joy as they discover the new courts:

Similar to Pepsi’s drone football match, this is another excellent example of a brand combing sport and out-of-the-box thinking to create a heart-warming brand experience and win over new fans.

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