Adelaide based brewery, Coopers, has launched a billboard that reveals its content after the sun has set.
Playing with the tagline "life after dark", the billboard was hand-painted with luminous UV paint by Chicago based street artist Pose. Last year Because business director, Joss Davidge, blogged for The Marketing Society about a great billboard from Newcastle Brown Ale that toyed with the same theme: Experiential Billboards.
AUTHOR BIO
Joss Davidge
GLOBAL BUSINESS DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
