Get schooled:

Share this page

Coopers - "Life after dark" billboard

By Joss Davidge

Adelaide based brewery, Coopers, has launched a billboard that reveals its content after the sun has set. 

Playing with the tagline "life after dark", the billboard was hand-painted with luminous UV paint by Chicago based street artist Pose. Last year BEcause business director, Joss Davidge, blogged for The Marketing Society about a great billboard from Newcastle Brown Ale that toyed with the same theme: Experiential Billboards. Coopers

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today