Adelaide based brewery, Coopers, has launched a billboard that reveals its content after the sun has set.
Playing with the tagline "life after dark", the billboard was hand-painted with luminous UV paint by Chicago based street artist Pose. Last year Because business director, Joss Davidge, blogged for The Marketing Society about a great billboard from Newcastle Brown Ale that toyed with the same theme: Experiential Billboards.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.