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Coopers - "Life after dark" billboard

Adelaide based brewery, Coopers, has launched a billboard that reveals its content after the sun has set. 

Playing with the tagline "life after dark", the billboard was hand-painted with luminous UV paint by Chicago based street artist Pose. Last year BEcause business director, Joss Davidge, blogged for The Marketing Society about a great billboard from Newcastle Brown Ale that toyed with the same theme: Experiential Billboards. Coopers